Reformr is a fitness and wellness brand focused on building a strong sense of identity both inside and outside the studio. For this project, I developed the complete brand system, including the logo, visual direction, merchandise, membership cards, and supporting marketing materials. The goal was to create a brand that felt modern, motivating, and instantly recognizable. Every touchpoint was designed to work together, helping Reformr establish a professional presence while creating a stronger connection with its members and community.